What is Generative AI, what can it do, and what should you be worried about?

Generative artificial intelligence technology (“Generative AI”) has seen a surge in advancement and attention in the past few years. With the release of ChatGPT and other generative artificial intelligence models (also referred to as “generative AI programs” or simply AI “generators”), Generative AI has integrated itself across many different industries, schools, and even households. As public use of this technology increases, there is a greater interest in its broader application.

Many industries have already seen substantial benefits, including increases in profit and efficiency, by implementing the use of Generative AI in their everyday operations. Corporations have found that substituting Generative AI for tasks that previously required human labor has led to reductions in cost, streamlined processes, and more customer-targeted information. There is no question that Generative AI technology has already made a significant impact on the way businesses operate.

However, while Generative AI is an exciting new tool, it is still in its technological infancy. Its benefits come with serious legal risks, including liability for copyright and trademark infringement, defamation and privacy violation claims, and liability for cybersecurity breaches, among others.

Attorneys at Stafford Rosenbaum LLP have a long history of working with a wide range of clients to address their intellectual property and technological needs, which benefits large corporations and small nonprofits, municipalities and utilities, and numerous independent creatives, including authors, filmmakers, playwrights, musicians, and visual artists. Our knowledge and understanding of the legal risks and pitfalls associated with the use of Generative AI is yet another way that our legal team continues to guide our clients through everchanging technological advancements. For these reasons, we are enthusiastic to share what we know in Stafford Rosenbaum’s new Generative Artificial Intelligence 101 blog series!

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Stafford Rosenbaum LLP is a full-service law firm with two convenient office locations in Madison and Milwaukee, Wisconsin. 145 years of dedication to businesses, governments, nonprofits, and individuals has proven that effective client communication continues to be the heart of our practice.

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